Digg Ads: Will it be a success?

 June 3rd  Digg Blog informed us of its  new product launch:

"Today, we’re announcing our plans to roll out a new advertising platform — Digg Ads. Digg Ads will give you more control over which advertisements are displayed on Digg. The more an ad is Dugg, the less the advertiser will have to pay. Conversely the more an ad is buried, the more the advertiser is charged, pricing it out of the system."

Both from end user perspective and Corporate Branding, this will open up a new channel. The competition will harvest more filtered subject matter expertise and  eliminate poorly written/spam SEO articles  because the users define relevance. Once your content is not relevant the Ads will suffer and be buried, it the Ad money goes away the writers will have to be more careful for future endeavors.

Moving forward, in the web 3.0 platform, one could pick and choose the audience, valued service offering partners and cloud tag modulation.

Also, the eternal challenge of making the CXOs see the light about SEM/SEO will become much easier. The filtered white papers the whole proposition is promising.